Quality content is clear and easy to grasp. Over the course of several years creating both editorial and marketing-orientated copy, I’ve understood this concept as central to my work. Able to take a complicated idea and turn it into something simple, I have applied and developed this skill across a series of digital roles both in the public and private sectors, in the UK as well as in Aotearoa New Zealand. In addition to this, I also have experience in a wider communications position, in which I had to learn not only the fundamentals to shaping a good story, but also the importance in building strong and earnest relationships. Currently, I’m working as a Content Designer at AKQA, based in Wellington, Aotearoa New Zealand.
Initially working in the consumer tech field, I’ve since branched out to work on projects from a range of industries. Key clients so far include: Harman, ASUS, Partners Life (Evince), InternetNZ, and The Ministry of Education NZ.
As well as my day job working in digital content, I also contribute a combination of album reviews, track reviews and features to a number of leading music publications. In the last few years, I’ve been a regular contributor to the music titles The Line of Best Fit and DIY, and have also been published in Bandcamp, Audioculture and The Spinoff to name a few.
My main areas of expertise are in planning and creating editorial content, UX writing, writing for SEO and research.