Content

A top-level overview of some of the content created for clients, with examples of both content marketing and content design.

InternetNZ is the home and guardian for the .nz domain. Tasked with consolidating their numerous sites into one with a fresh look and feel, I was involved in concepting how the new site would look, worked on the IA and structure, and aided with content creation.
InternetNZ website
Evince is a digital platform created by life insurance company, Partners Life, to help advisers find the right packages for their clients. My work has involved a combination of UX writing, user-interviews and other content updates, such as creating a content patterns document to ensure consistency across the platform.
Working with another content writer, I interviewed SMEs and created copy for a new website by the Ministry of Education, entitled The School Leavers’ Toolkit.
School Leavers’ Toolkit website
I created and ran a content calendar for Ranieri, a UK consumer tech comms agency at which I was the content marketing manager. We published about once a week, with our content on influencers in particular achieving strong Google rankings.
Ranieri article on tech influencers on Instagram

I came up with the concept, organised the shoot and wrote the script for this video Ranieri created with the tech influencer The Tech Chap. Also worked with the social media manager to ensure the video got maximum attention, with the post on our website the most viewed of the year.
Ranieri and The Tech Chap video
While working at Ranieri I created a range of blog and marketing copy for clients, including Harman, Westcoast Retail, and Moixa. One such example was this blog post for Harman, on its involvement with the “Memory & Light” exhibition at the V&A.
“Memory & Light” exhibition at the V&A